Jack Daniels americana nightlife stills and motion
A 30 second TV Spot called "Questionable Joints" - shot throughout Canada and the western United States.
Jack Daniels & Arnold Worldwide tapped director/photographer Josh Victor Rothstein to capture this Americana themed campaign by capturing moments of friendship, fun & nightlife in quirky bars full of character throughout the USA.
Capturing the relaxed vibe of this campaign took weeks of extensive pre-pro, location scouting and casting and shooting. The resulting imagery was utilized for both print billboards and kiosks as well as a 30 second national broadcast spot.
